Ok confession time.
When I gave it a chance I watched five minutes and said no thankyou. But thn I got curious. Its a girls show, its not much to look at at first glance yet numerous men are 'addicted' to it and were commenting as such on the youTube comments. I had to know why. If you hunt down an episode or two read the comments below. You will get a lot of comments along the lines of "I am a 30+ man, why am I hooked on this show?."
I got curious.
The two part pilot is a plot with a threat, pretty much like any other cartoon, and as I am not really into those cartoons anyway, the only animation in my collection is Ghost In The Shell , I was pretty much over. But I was curious and started watching the main series, and it worked it magic on me. My Little Pony : Friendship Is Magic is some of the best stuff to hit the TV in recent years, or in this case, hit YouTube. Hasbro wisely didn't interfere when YouTube episodes appeared and they quickly attracted a second target audience. Men aged 20-40.
This I believe is because the animation is fresh the characters likable rather than the cliche cartoon females which are either very prim and pristine or young and innocent. The six main cast ponies are young adult characters, equivalent 18-21 year olds. The child ponies are clearly different. They are not annoying, have lost plump kiddie toy imagery for something more cross genre, and lost the annoying voice overs too. What you get instead are imaginative plots boosted by the fact that the ponies are distinctly feminine but accessible to male viewers in a non sexual way. Meaning the plot lines are feminine which is workable in its own way, and original as the vast majority of cartoons are from a masculine perspective.
Believe me on this, initially I was reluctant because of what it was. But I rose above prejudice, and gave it its fair chance, and when that didnt work gave it a second chance on curiosity alone. Frankly I dont think the pilot is enough because it focuses on a threat rather than the six characters. Those six ponies, to know them is to love them, except Rainbow Dash who I find annoying, though mileage can vary, she is a favourite of others.
Put it is this way. Take one of the episode plots, a pony is making a party dress for all six ponies, they dont like the dresses so she remakes them, afterwards they have a fashion show. Oh and this episode involves a lot of singing too. Sounds as dire as Vorgon poetry doesnt it. Sound like you want to chew your leg off. However what if I told you that somehow they made the subject matter entertaining, to men; the singing enheartening, to men; the storyline and pacing watchable, to men. Are not not even a little curious as to how this is pulled off? Frankly I think its a work of genius, and I am not exagerrating. It is nothing remotely like content I would seek out, yet I am inclined to buy the DVD on release, which is a rare thing for someone not into animation per se.
Those who have not been subverted, be curious enough to wonder why this surprise series crosses so many culture boundaries and does it well, you will not regret it.
Twilight, Pinkie and Fluttershy for best pony, Rarity as runner up. Yes I chose four favourites, bite me.