He was remembering all the money he sank into the XFL 10 years ago #P
The difference there was that he basically tried to iron out all the NFL crap rules and play smashmouth football. I'd have gone exactly the way he did, but I'd have gone further:
1) Linebackers have full-body armor, and are armed with rubber truncheons.
2) Plotlines/angles outside of the games (leading to snap changes in management, star roster upheaval, and general ******, etc)
3) Players can be recruited at any time, but the deal has to be signed in the "Money Room", with the new deal being signed by a handshake. NO CONTRACTS.
4) The players choose to 'jump ship'. Franchises can't decide to trade.
5) Ironman, bitches. One team, up and back.