Least covetted blood name?

[MoneyLovinOgre4Hire]

As a trueborn Clan warrior you can't chose which bloodname to apply for. You're always a member of 1 specific bloodhouse (through your maternal gene donor iirc) and that's the only bloodname you can get.

As demonstrated in Malicious Intent, different bloodnames within a bloodhouse carry different levels of respect attached to them.  The Ward bloodname that had belonged to Phelan was considered tainted by the Crusader Wolves until Vlad took it for himself.

[Colt Ward]

Which is not the 'bloodname' which encompasses all possible 25 holders of that bloodname.  What you are referring to his the blood-heritage, which is the history of that specific iteration of the bloodname.  For instance Ulric specifically says the heritage (call it #14) he won was more respected than others that had come up in that time- it was the one he wanted.  Ulric passed over two other opportunities for a bloodname (#7 and #22?) because he wanted to be a part of that legacy, very few holders so each warrior held it for longer- which means they were survivors- and they were usually high ranking.  If you want to become a general with a chance for CoS in the Army you do not pick a specialty like Commo or Survey, you go combat arms.

[MoneyLovinOgre4Hire]

But it's the thing involving bloodnames where coveting or not coveting actually comes up.

[Colt Ward]

What you are talking about is something like McKibben vs Kerensky- which is better?  Well in universe its assumed Kerensky . . . though coveted might have a problem as the term since as discussed a warrior is only eligible for one anyway.  But you were discussing the difference between the 25 different blood-heritages of a single bloodname, in which case by the two canon examples we know some heritages are more desired than others.