I thought that I did.
Here is what I have now:
"Stable combined arms battalion is seeking MechWarriors, vehicle crews, infantry, and medical personnel for combat positions in a moderate intensity environment. We seek technical personnel for non-combat positions. We are experiencing growth due to improved finances. Employer is highly supportive of mercenaries. Equipment is not necessary, but can dramatically improve your hiring chances and salary. To date, casualties have been light and mostly as the result of an air-crash. Salary, bonus, and transportation costs are negotiable."
What else is recommended?
your start is very good. pointing out that your unit is combined arms shows you are not a one trick pony.
stating that growth is why you are looking for more people is also a nice touch.
showing you are working with an employer that is good to work with is also a nice point.
Equipment and pay are things that should and would be taken up if they get past the first interview.
I would leave out the part about casualties, most mercenaries understand the costs of their trade, emphasize your expansion and your salary rates, and any bonuses, and/or hiring bonuses and that you are hiring for a general defense contract.
Tell me in general where you are posting your want ad, Mercnet, MRBC plus? (Not looking for specifics just an idea where you are looking)
There are several local mercantile enterprises that might help you with shipping your new hires and their stuff
I will second the not talking about casualties. anyone in the biz knows that this is a fact.
the money part I will say once more that this is something that is talked about if they are worth a second look.
yes moving people and cargo all of you do have help on world and in system.
Should I give specific numbers (I have no idea of where to start with that) or simply mention that I will be offering hiring bonuses and salary will be contingent on experience, recommendations, and possession of equipment?
I plan to use MercNet and MRBC affiliated venues. Are you asking for the regions the warriors are coming from?
the most I would say to put it the ad is that you have some bonuses for any that get hired.
Gear is always something that gets people more money. the better the toys you bring the better your pay will be.
are you planning to advertise outside mercnet on Solaris, Mercenaries Star, etc., Nejiro, Outworlds Alliance, Izar Cluster, other nearby periphery locations, your home realm etc.?
The Nejiro Guild Halls, schools and colleges?
as I said before you should have a couple of ads.
one for local ... on world and within a jump and one for MercNet/MRBC.
keep in mind you and all other GSF units would be in the D section of the different halls. the main reasons are your short time as Mercs and you are working in what most think of as the minor leagues.
last off do not say who you thing the OpFor is. this would bring way more heat then any and all of you can handle.
say you are working for an independent world fine. say Nijero or that WoB/Kokuryu-kai they will bring a lot more trouble as you are now making this a much more public thing and they will not like that.