Wait...are you serious about the energy drinks? I don't blame CGL for trying new things, but BT and Shadowrun branded drinks? Maybe other folks will be more interested in that than I am.
Other than that...HOLY MOLY! Giant 3D-printed mechs! Wasp and Valykrie minis for sale! I mean, I did get a Wasp originally before they got pulled, but still. That's exciting news. Books, boxes, part of ilClan, and an actual announcement across multiple media sources! Wowza, good job.
Of course, now I'm sad that I scheduled an event at the same time the vendor hall opens on Thursday! I have a feeling that is going to mean no Shattered Fortress for me till the PDF release.