agree, note I will say it would be better if, CGL had some product that was ready in time to coordinate but lets face it they are on such a shoe string budget that they are having trouble (effectively can't) keep the core materials in stock, such as an intro boxed set, and some of the core rule books.
Let me correct that statement somewhat. The intro box set was a large print run. It takes lots of $$$$ and about 6 months to produce (if it is a reprint), which is tied up until you sell through enough of them. The sales velocity was not high enough to justify the opportunity cost of the $$ being used elsewhere.
The new box sets are there result of good feedback from stores and players and are Mich better as a product than the last box. But that takes time and $$, so timing plays a role.
Add to that, why produce new rulebook prints with low velocity unless you can get them attached to something like a new box. It just ties up money.
This is why the boxes, and rulebook reprints are all coming within a short span of each other. Synergy.
Now look outside battletech for a second. Dragonfire has launched from cgl last year, and has been a success (first print run sold out already, which is great velocity). That was a 2 year dev project for cgl, and tied up a lot of cash for the print run. It is now freed up.
To put in perspective what I have been hearing from Brent, the new line developer for bt: quality over quantity. Make awesome products, that tie in well together. Rather than shoving stuff out the door fast, and lowering quality for quantity (whether it be page count or plastic figures)
