I couldn't tell you how many times something BT got released, and I didn't know it for a week or two.
Granted, I still got it, and it wasn't like I was staying up at night waiting for it, but refreshing the home page a bunch of times seems silly.
Any way we can just get a page with "products"?
That page would have the name of the product, linking to the battlecorps page, and a release date (even for old stuff). It could be grouped in any form of manner, but just one page with all the things one could buy on a single page, as well as when the product was last updated (I love that sometimes, like with the recent FWLM field report, get updated and re-released).
Just a simple page though, if you wanted to go all out it could have an RSS feed, but just a page with products/dates would rock. Another thing that could be added would be a survey for all users, so you could see how many people surf the site, and what products they buy (not that this means a lot, but it may help people decide to buy, so they have more of what other people bought).
I'm a crappy web developer (see
http://www.cooltexan.com/playerfinder for proof) or I'd put together a demo version.
Since I mentioned it, a player finder would be awesome as well, people don't like typing in email addresses on mine :)