Bringing back some of the old map packs would do a lot.
They're not the old map packs per se, but something akin to them is in the works, as seen on the Coming Releases page.
Done well, Kickstarter nets both money and publicity.
To
be done well, Kickstarters need both money and publicity, too.
Sometimes maybe the silly works because the silly is memorable and gets the brand stuck in peoples' heads. (The oversized map demo is amazing btw.)
Both the oversized demo and the Awesome statue were worthy efforts, but they're still basically organic marketing efforts--they're a physical thing that someone sees in person which does or does not inspire them to find out more about BattleTech. There's a slight signal boost via social media, but it's slight.
When I talk about a "thoughtful and aggressive digital marketing strategy," what I'm talking about is a multi-platform, integrated campaign that uses current tools like Google Display Network and top-flight social media targeting.
Let me put it this way: my day job is at a community health center with five centers across central Maryland, serving about 30,000 patients. We have a media buyer--a contracted firm that purchases all our advertising, both physical billboards, bus signage, etc. and much more importantly, our digital ad footprint including search and social. Our annual buy, including agency fees, is well into the six-figures, and we're not super large. The overview spreadsheet for our FY19 buy was brain-melting. The stuff that our buyers can do is awesome and terrifying.
So, try to imagine what Fantasy Flight (Asmodee), makers of
all Star Wars tabletop games spends annually. THAT'S why you're seeing Facebook ads for Star Wars Destiny, or why Age of Rebellion ads keep popping up for you on websites you visit.
There's no comparison between FFG and CGL, but it's important to understand how the industry leaders do it, to understand why "send out more Demo Agents" or other organic strategies are not effective in growing sales.