So Adrian, I hear you about the discussion of a loss leader . . . honestly I will have to hold up the last box/AS pack minis next to the new ones to see if I can really tell a difference BUT . . .
You have a lot of people here who are already buyers who bought one, two or three of the last boxes just to get the large numbers of core minis in the box. Now you are releasing box sets with a whole different set of minis of a better quality, particularly using art that we have not had access to as minis except in a single case (Shadow Hawk), as a starting place for new players. AFAIK we will not have new lance packs with these minis and we also do not know when IWM will release them in metal.
So how are you expecting the box sets to get into the hands of new blood rather than snapped up by old/current players- just for the minis?