And how does it look like?
Most industrial mechs don't look very good, <snip>
This is the big deal breaker for me. I am very unlikely to vote for a dump truck with legs; it just doesn't fit my aesthetic sense, and, at the end of the day, I buy miniatures to paint* much more than I buy them for their game statistics.
I recognize that it's all subjective, so I don't complain when things I wouldn't buy win, but it does control my vote. The buster and raider look like fun to paint to me. The mining 'mech not so much. (There are plenty of combat units I avoid for the same reasons)
I'll grant that the Harvester Ant is unique and interesting, if not exactly beautiful.
* - Well, really I buy miniatures based on aspirations of painting, and plans for hoarding, but the theory is there.