I believe he’s a fellow layout designer, and lamenting how little respect/appreciating/understanding there is for what we do by the other people in the process. Like how long it takes, especially dependent on what we’re given to work with, and the amount of editing post-layout to the material that some people think is acceptable.
Just recently I was given something, *no* notice, in the evening, to go out that evening, with the understanding that all that was required was, I’m quoting, “put a bow on it.” I declined and it was given to a colleague. Nearly a week later it’s still being worked on, changes and new material is still coming in, and every day is ‘for real the last day it absolutely most go.’ Heh.