In my opinion, what killed MW DA/AoD was, ultimately, many things.
First, there was their attitude that factions weren't important. When they would say "Buy the set because you like the game,
not because your faction got good stuff in it."
Second, the end of set retirement. I knew some people near the end who were like "Why buy this set? I have all the stuff
I need for my faction from here."
Third, the apparent LACK of communication with players. We had enjoyed alot of communication, including annual chats, and
then all that stopped.
Fourth, the cancellation of Outlaws and the never seeing the faction packs that we were told were going to take its place.
Frankly, I think that that MIGHT have saved the game, as most of what was fielded were combined arms forces, usually
without 'Mechs. That all we got over that last year, aside from the Dragoons Gamma Galaxy pack, were Gunslinger 'mechs
for Solaris? That hurt.
I think, though, it says alot about what was going on that Kelly was fired DAYS before GenCon. The company couldn't even
give her the dignity of running one last World's. Does anyone know if Kelly still wants ANYTHING to do with the universe? Or
if WKs treatment of her at the end has made her soured on everything to do with it?