*snip*
You're making a big assumption here, and that is there are stories left to tell in the Dark Age. There are not. All of the products we've seen for the era were moving towards IlClan and whatever the next era was going to be. If the brakes had been applied sooner, this would not be an issue, as the story could've been rewritten to slow down the pace. As it is, the third act of the Dark Ages has already begun, but we're left without the final resolution.
The really frustrating thing is that the new video game is going to take a year or two to finish anyway, so why not use this time to close out the Dark Age on the boardgame side of things, then see if a reboot to 3025/3050, a continuation of 3150+, or a time jump to something new is the best option.
Branding matched with hbs game for #SYNERGY
Brand management is an important part of marketing, but the first thing is having a product to sell. When I see a Twitter ad campaign that consists of mostly buzzwords and hashtags, that tells me that the product is inferior. It tells me that there is no care involved, just the minimum effort needed to have something to sell. It tells me that the people involved have not done their research.
Here's a recent "synergy" tweet from the CGL Twitter/Facebook feed: "RT @WeBeHarebrained: #Battletech fans! Meet the #MechWarriors of DeathFromAbove!
https://t.co/hsUSziQMoM" Handle, hashtag, buzzword, hashtag, product.
The preview for the linked video is even worse: "
BattleTech Death from Above on the HyperRPG Twitch Channel In partnership with Jordan Weisman, the creator of BattleTech, HyperRPG on Twitch.tv, @Hyper_RPG on Twitter presents Death From Above, a new way…" BattleTech is mentioned twice. Death From Above, mentioned twice. HyperRPG, three times. Twitch, twice. Actual content is cut off in favor of branding, and that's the Wrong Answer. (The video itself is utterly cringe-worthy and barely watchable, of course; when I think BattleTech, I think royalty-free jazz, right?)
Sadly, I think BattleTech is in the hands of the marketing wonks now, and they're using a plan from 2010.