Perhaps that a good deal of the criticism, or rather scepticism, was not rooted in misogyny. You don't need to hate women to be sceptic when the first trailer starts with a joke to make Scary Movie look sophisticated ("very hard to wash off" - yeah, slime in the vulva, or as they say "crack", is 'funny'...).
Sure the misogynists have jumped the bandwagon, but to say they have been solely responsible for this reaction is far from true. Sony just tried to spin it that way by, e.g., actively removing constructive and well balanced arguments from the YT-feed but leaving the silly hate posts in plain sight. Feig also tried to victimize himself and his crew. Then you have some media saying this movie is a strike against
patriarchy. (I for one am not sure it will help the oppressed women in the 3rd world a lot, though).
This is 2016 and we have witnessed countless blockbuster movies with strong female leads, especially in Sci-Fi, none of which have received such negative reactions. It is just a marketing strategy claiming this movie stirred up all these reactions because of the female leads. I would have liked to watch the movie, but I do refuse to support such dishonest tactics which are deeply anti-liberal: a deliberate reductio ad absurdum falsely accusing every opposing view of being based on whatever is considered amoral. That is the opposite of open dialog.