Thing is SpaceX went ahead did it, when ESA wasn't able figure out how to make cost effective to recover them.
SpaceX is saving a lot money for it's customers, while ESA isn't. I'm not saying SpaceX is end all of things that zoom into orbit, but their trying do something transformable in rather formerly stagnated field of aerospace. Space technology could been somewhere else if costs were lowered when the Space Shuttle made it's appearance.
Now their talking about commerical space stations for real, with Axion company alleged to launch modules to the ISS, then separate it from ISS.