Well, like I said over in General Discussion, I hope they have a free download of the LAM rules - for both BattleTech and Alpha Strike - ready to go. I'd feel the same way if they did superheavies or QuadVees, by the way. New players who buy this without understanding that it's not something they can immediately use on the table (at least without purchasing an additional, expensive book) will be left disappointed.
Anyway, I've said my piece. Honestly, I'm still likely to buy the pack. I don't find it funny, but it's not the worst visual design out there.