1/3rd seems to be the norm then. Same thing here.
In the end, considering international shipping being what it is nowdays (but then, everything has gone up in a ridiculous way in a chosrt time span) and how we're that that big a contract for the amount of work entailed, 1/3 is near what I considered "worst case scenario if all goes well". Actually I'm 1/5 over my predictions for my zone of delivery. Company pledge so it's manageable, I can't complain.
Looking at Canada, we're what? 1300 backers perhaps? While the shipping will be condensed mostly in big cities, that's still a lot of ground to cover.
As I've lost control over my entertainement budget last year (as I soon will this year but in a less tragic way), I've dealt with many a store in the eastern canada zone.
Now for the two biggest ones, for orders near the same amount of money as my total pledge, whithout the free shipping bonus for big orders, the shipping was around 15$, for the smaller stores, around 30$. These stores have long term contracts. The shipping companys get a steady income. CGL is a one time thing. You sign those to get a one-timer, fees get higher.
Add to that the whole customs buisness. I'm not sure exactly how it works, but I know the governemental estimation aide is worthless and that just having the customs fill the forms can rapidly get to 40$ for the individual...with just one box containing one product. Add in the taxes... And your nearly at a hundred bucks to get the product to your door for a 250$ order.
I'll be happy if CGL can do something to make the kickstarter a better option then retail, but I'm not really surprised at the current "outside CGL" charges.
This was my first kickstarter and will definitely be the last. Making investments just ain't for me.